Insights on AI visibility

Google AI Mode is the conversational, AI-first version of Google Search. Instead of a list of blue links, you ask a question in plain language and get a synthesized answer you can keep talking to, with source links built in. It is the clearest signal yet that search is moving from ranking pages to citing…

Search used to be a transaction: type a keyword, scan ten blue links, click one. That model is quietly being replaced by something messier and more revealing. People now ask questions in full sentences, expect a synthesized answer, and judge that answer by whether it shows its sources. Every one of those habits is a…

Last-click attribution has always flattered the wrong channels. It hands 100% of the credit to the final touch before a conversion and quietly erases everything that actually built the decision. That distortion was survivable when most of a buying journey still happened on pages you could tag and track. In AI search, it is not…

For two decades we have run a network of content properties, watching server logs the whole way. The most disruptive shift we have seen in that time is not a Google update. It is the arrival of a new class of visitor: AI crawlers that do not browse the way people or search engines do,…