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1 minuteGoogle May 2026 Core Update: What Changed and What to Do Now
Google confirmed the May 2026 broad core update complete on June 2, after a rollout that ran 11 days and 21 hours. As of today, the recommended one week settling period is over, which means the first reliable read of your Search Console data is now possible. One caveat we cover below: there are signs…
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1 minute
Inside ChatGPT’s Branded Link Update (and How to Earn the Links)
At Mostash, AI search is the whole job. We run an AEO and SEO agency, and we have been doing content marketing since 2007, so tracking how AI answer engines actually behave is not a side project for us. We watch ChatGPT, Gemini, Perplexity, and Google AI Mode for changes every week, because AI visibility…
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1 minute
Google AI Mode: What It Is and How to Become the Source It Cites
Google AI Mode is the conversational, AI-first version of Google Search. Instead of a list of blue links, you ask a question in plain language and get a synthesized answer you can keep talking to, with source links built in. It is the clearest signal yet that search is moving from ranking pages to citing…
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1 minute
How User Behavior Impacts AI Search (and What It Means for Your Visibility)
Search used to be a transaction: type a keyword, scan ten blue links, click one. That model is quietly being replaced by something messier and more revealing. People now ask questions in full sentences, expect a synthesized answer, and judge that answer by whether it shows its sources. Every one of those habits is a…
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1 minute
Last-Click Attribution Is Breaking in AI Search (Here’s What Replaces It)
Last-click attribution has always flattered the wrong channels. It hands 100% of the credit to the final touch before a conversion and quietly erases everything that actually built the decision. That distortion was survivable when most of a buying journey still happened on pages you could tag and track. In AI search, it is not…
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Insights on AI visibility
Learn how to position your brand at the top of ChatGPT, Google AI Overviews, and Perplexity.
