Insights on AI visibility

Most B2B SaaS teams treat influencer marketing as a paid-reach channel: find a creator with a big audience, hand them a brief, ship a sponsored post, count impressions. That model is failing on two fronts at once. Buyers ignore polished promotions in favor of practitioner voices, and a new layer of AI-driven search is now…

Semrush One and Peec AI are two of the most talked-about platforms for tracking brand visibility inside AI systems, but they take fundamentally different approaches. After spending considerable time researching both tools and analyzing how they handle AI search tracking, traditional SEO, and agency workflows, I can tell you upfront: these are complements, not competitors.…

AI-referred sessions jumped 527% between January and May 2025. Visitors from ChatGPT, Perplexity, and Claude convert 4.4x better than organic search. If you’re not tracking where your brand appears in AI answers, you’re ignoring the fastest-growing acquisition channel in a decade. Half the best AEO trackers on the market are rebranded SEO dashboards with “AI”…

AI search is reshaping how shoppers discover products. Google AI Overviews, AI Mode, ChatGPT, and Perplexity now answer complex buying questions directly, pulling product recommendations, comparisons, and pricing details from the pages they trust most. If your store is not part of those answers, you are invisible to a growing share of high-intent buyers. The…