Articles

Insights on AI visibility

Learn how to position your brand at the top of ChatGPT, Google AI Overviews, and Perplexity.

  • 1 minute

    Answer Engine Optimization Challenges: Why Rankings Stopped Predicting Citations

    Every marketing team we talk to has the same question: why does a page that ranks in the top three get ignored by ChatGPT? The honest answer is that ranking and citation are now two separate races, judged by different referees, scored on different sheets. Answer engine optimization sounds like a rebrand of SEO. It…

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  • 1 minute

    Ecommerce AEO Strategy: How to Get Your Products Recommended by AI

    The shelf moved. For twenty years, ecommerce visibility meant winning a ranked list of ten blue links and then converting the click. Now a growing share of product discovery happens inside an answer: a shopper describes a problem, an AI system assembles a shortlist, and three or four brands get named. Everyone else is invisible,…

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  • What 65 Million AI Crawler Requests Reveal About AI Visibility (and the 11 Things to Do About It)
    35 minutes

    What 65 Million AI Crawler Requests Reveal About AI Visibility (and the 11 Things to Do About It)

    We logged 65,116,344 requests from seven AI crawlers across 38 of our own websites between October 2025 and July 2026. The headline result upends the popular story. On a normal content site, OpenAI now reads pages into live ChatGPT answers roughly as often as it crawls them for training. Most published AI crawler statistics are…

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  • 11 minutes

    AI Search Visibility Factors: AEO Periodic Table

    Every SEO agency I know can tell you the top 200 Google ranking factors. Very few can tell you what actually gets a brand cited in a ChatGPT answer. That gap is where the next wave of visibility is being won or lost. In 2025, Goodie published what’s become the closest thing the industry has…

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  • 1 minute

    Structured Data in AEO

    Most SEO teams still treat schema markup as a rich-snippet bonus. A way to earn star ratings in search results, maybe a sitelinks box. That framing is now outdated by about two years. In AI-driven search, structured data is not a cosmetic upgrade. It is the infrastructure layer that determines whether an LLM can understand…

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