Catalin
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Inside ChatGPT’s Branded Link Update (and How to Earn the Links)
At Mostash, AI search is the whole job. We run an AEO and SEO agency, and we have been doing content marketing since 2007, so…
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Google AI Mode: What It Is and How to Become the Source It Cites
Google AI Mode is the conversational, AI-first version of Google Search. Instead of a list of blue links, you ask a question in plain language…
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How User Behavior Impacts AI Search (and What It Means for Your Visibility)
Search used to be a transaction: type a keyword, scan ten blue links, click one. That model is quietly being replaced by something messier and…
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Last-Click Attribution Is Breaking in AI Search (Here’s What Replaces It)
Last-click attribution has always flattered the wrong channels. It hands 100% of the credit to the final touch before a conversion and quietly erases everything…
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AI Crawler Optimization: How to Prepare Your Brand for AI Bots
For two decades we have run a network of content properties, watching server logs the whole way. The most disruptive shift we have seen in…
