Catalin

Google AI Mode is the conversational, AI-first version of Google Search. Instead of a list of blue links, you ask a question in plain language…

Search used to be a transaction: type a keyword, scan ten blue links, click one. That model is quietly being replaced by something messier and…

Last-click attribution has always flattered the wrong channels. It hands 100% of the credit to the final touch before a conversion and quietly erases everything…

For two decades we have run a network of content properties, watching server logs the whole way. The most disruptive shift we have seen in…

After 200+ hours analyzing how AI is reshaping B2B sales workflows and testing 14 of the most-used platforms, our team has narrowed down our top…