The perpetual growth of social media has changed the online landscape entirely, especially for business. Companies of all sizes and sectors are embracing the power of Facebook, Twitter, Instagram and others to solidify their place in the public’s daily lives. Specific online communities may fade as other trends come to the spotlight, but one fact will remain true—social media, as a cultural staple, is here to stay. Posting content daily, interacting with followers and involvement as a whole varies from company to company. If executed properly, social media efforts can draw enormous returns in the form of more e-mail subscribers, increased website traffic, lead generation, online sales and more significant brand presence world-wide, essentially rendering traditional PPC and print advertising obsolete. Conversely, a poorly-managed social media plan can result in a universal loss of brand interest, appear half-hearted and be an unfruitful use of labor resources.

Allowing a professional agency to handle your company’s social media strategy is a highly-effective way to increase your social reach, build audiences and generate new interest and excitement in your business, services and products. Professional social media management means trained experts are in control of your accounts on Facebook, Twitter, LinkedIn, Google+, Pinterest, FourSquare as well as industry-specific and local online communities as well. Using proven research and current trends, their consultants work with you to establish the path and “voice” of your company. From there, they publish fresh, interactive content every day for your readers to enjoy, engage and share. This ensures a constant stream of quality social interactions and buzz without you or your employees having to lift a finger. It’s a smart choice to make when weighing the seemingly endless benefits of social media with your staggering usage of internal resources. This way, you get the best of both worlds.

Social media isn’t going anywhere. Regardless of your company’s current online efforts, hiring a professional social media management service is your best chance at turning followers, friends and fans into loyal customers for life.